lifestyle & family blog


Time is the most valuable asset being an entrepreneur

MOTHERHOOD, CEO MOMSamantha Gordon3 Comments

Now that I’m in the groove(yet, still constantly learning)of being a full time mommy and entrepreneur, I’ve realized that time is my most valuable asset. I always keep this in the back of my mind—whatever I do for the next 2-3 years will affect the next 5-10. This is why I respect my time. Respecting and valuing your time will help you to work more efficiently. You will then gain more experience and knowledge, which leads to expanding your ideas, business and brand. Value what you give your time and energy to. You will be more fulfilled, especially with the decisions and choices you make. You are in total control, always. 

Here’s how I’m keeping it all together, business included. 

Time management 

Realizing the importance of your time allows you to accomplish more of your goals. More than likely, even in a shorter period of time. Finishing tasks often bring you satisfaction and a boost of energy that makes you feel great. You’ll want more of that feeling, so it’s a win-win.

Where do you direct your attention?

Quick tip: anyone or anything that serves you no good, no purpose and/or no peace—completely cut it out of your life. Why put your time and energy into it? I’ve cut out a lot of unnecessary stress and disappointment by doing so. 

Continue to move forward 

Learn to maximize your time. Being an entrepreneur isn’t easy. If it was, everybody would be doing it. You’ve got to learn to pick yourself up. Don’t stop, even when you feel like there’s no progress(this is usually when things are about to shift in your favor). Learn discipline. Don’t be afraid to make important decisions for your brand and business. 

Stop complaining 

If you notice something wrong within your life/business, fix it! Complaining does nothing but drain you, distract you and block your blessings. The time you waste complaining, you could be using it to solve your problem, creating something, learning, etc. Don’t waste it.  

Mommy and Nasir for ELLE x Swarovski

CEO MOMSamantha Gordon4 Comments

In honor of mothers day, Nasir and I worked on something special. Let’s just say I’m one proud mama! My big boy (he’ll always be my little baby though) had his very first magazine appearance. Not to mention with one of my favorite magazines, ELLE! Can we just soak that in for a moment? Wow! This interview was so much fun—you guys know if nothing else, my little loves are more than likely the topic of any conversation I’m in. So this was awesome to take part in. My little man was so comfortable (so comfortable that he had his snacks and juice on hand when he needed a break, which explains the donut powder lol) and so loved on set, I may just add momager to my resume. I may have a little superstar on my hands lol. Let’s get into it. Have you ever wished your little love came with an instructions manual? Or do you dwell on some of your sweetest moments of when you first met your little love? You can check you my answers here on ELLE and shop all the Swarovski pieces that I wore during the interview.

Mommy brain: it’s such a blessing that I’m doing what I love—with my little loves right by my side. I prayed for moments like these, and I’m living it. I still have so much more to build and accomplish, but these moments are so rewarding. Don’t stop working for the life you want, mama. Check out these behind the scenes.